Get in touch
Get In Touch
Book a free introductory call and at the very least we will have a nice chat about Product Management.
Book a free introductory call and and at the very least we will have a nice chat about Product Management.
Book a Mentoring Call
Book an Intro Call
Let’s talk about your product team
You can either fill the form or reach me at anna-liisa@produktize.eu
Send me a message
Send me a message
FAQ
Frequently asked questions
If you're wondering how all this works, then keep reading. If you have any more questions, don't hesitate to ask!
What does “AI-native product team” mean?
It means a product and development team that has rethought how it works with AI built in from the start - not bolted on. Product managers prototype. Specs come partly from AI output. Engineers spend more time on the hard problems and less on the obvious ones. The hand-off between product and engineering changes completely. I help teams get there.
What does a fractional CPO do in the AI era?
The same things a CPO always did - strategy, discovery, prioritisation, team direction - plus building with AI tools directly. I prototype with Lovable and Claude, use AI in research and synthesis, and help the team adopt the same practices. I work part-time but embedded, so the team never feels the absence.
Can people without a technical background really build with AI?
Yes - and I have two proof points. In one company Vibe Coding Academy, seven non-product teams built working prototypes in three weeks. The accounting team built a debt visibility tool that surfaced hundreds of thousands of euros in vendor debt that nobody in the company had been able to see before - a tool IT had said couldn’t be built for eight years. On the EBS Digital Product Management MBA, students from varied backgrounds build and test AI prototypes from week one. Technical background isn’t the deciding factor. Understanding the problem is.
What is the Vibe Coding Academy?
A company-internal programme where non-technical teams - analysts, accountants, HR, marketing, support - learn to build working tools with AI in three weeks. It runs inside your company with your own problems as the material. Teams who know the problem best but have always depended on IT to solve it finally get to build it themselves.
What kind of companies do you work with?
Tech companies in Estonia and the Nordics - from early-stage startups in deeptech, healthtech and AI to scale-ups and larger product organisations. I also mentor founders and product leaders through structured accelerator programmes at Tartu Teaduspark and Tehnopol, and train product teams at companies including Tele2.
Which AI tools do you teach?
It depends on where someone is starting from. Domain experts and people with no technical background tend to get the best results with Lovable - a visual AI app builder where you describe what you want and something appears on screen immediately. The low friction and instant feedback builds confidence fast. Product managers, analysts and more seasoned users tend to get more out of Claude - more control, better for complex logic, and it rewards people who can think in systems. I teach both, and I match the tool to the person and the context.
Is it just you, or do you have a team?
Primarily me, with a trusted network of senior people in design, engineering and research I bring in when a project needs it. The Vibe Coding Academy runs together with my co-trainer Helen.
What does “AI-native product team” mean?
It means a product and development team that has rethought how it works with AI built in from the start - not bolted on. Product managers prototype. Specs come partly from AI output. Engineers spend more time on the hard problems and less on the obvious ones. The hand-off between product and engineering changes completely. I help teams get there.
What does a fractional CPO do in the AI era?
The same things a CPO always did - strategy, discovery, prioritisation, team direction - plus building with AI tools directly. I prototype with Lovable and Claude, use AI in research and synthesis, and help the team adopt the same practices. I work part-time but embedded, so the team never feels the absence.
Can people without a technical background really build with AI?
Yes - and I have two proof points. In one company Vibe Coding Academy, seven non-product teams built working prototypes in three weeks. The accounting team built a debt visibility tool that surfaced hundreds of thousands of euros in vendor debt that nobody in the company had been able to see before - a tool IT had said couldn’t be built for eight years. On the EBS Digital Product Management MBA, students from varied backgrounds build and test AI prototypes from week one. Technical background isn’t the deciding factor. Understanding the problem is.
What is the Vibe Coding Academy?
A company-internal programme where non-technical teams - analysts, accountants, HR, marketing, support - learn to build working tools with AI in three weeks. It runs inside your company with your own problems as the material. Teams who know the problem best but have always depended on IT to solve it finally get to build it themselves.
What kind of companies do you work with?
Tech companies in Estonia and the Nordics - from early-stage startups in deeptech, healthtech and AI to scale-ups and larger product organisations. I also mentor founders and product leaders through structured accelerator programmes at Tartu Teaduspark and Tehnopol, and train product teams at companies including Tele2.
Which AI tools do you teach?
It depends on where someone is starting from. Domain experts and people with no technical background tend to get the best results with Lovable - a visual AI app builder where you describe what you want and something appears on screen immediately. The low friction and instant feedback builds confidence fast. Product managers, analysts and more seasoned users tend to get more out of Claude - more control, better for complex logic, and it rewards people who can think in systems. I teach both, and I match the tool to the person and the context.
Is it just you, or do you have a team?
Primarily me, with a trusted network of senior people in design, engineering and research I bring in when a project needs it. The Vibe Coding Academy runs together with my co-trainer Helen.
Our teams loved the Business Value Game! The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
She has a talent for cutting through the noise and helping me focus on what truly matters. Her guidance has been played a big role in shifting my focus from day-to-day firefighting to the bigger picture, enabling me to make more strategic decisions.
Martin Lond
Chief Product Officer
@ Scorestars
Anna-Liisa has a tool for everything! No matter if you are practicing traditional or modern product management. She knows how to assess, evaluate, measure, or collect data and is ready to share her knowledge. Anna-Liisa taught me that it is important to develop your personal skills for the best results, but it is equally important to create or ask for a safe environment that allows you to grow and work.
Iris Tomingas
Head of ICT
@ INZMO
Anna-Liisa has helped us to create the backbone of a functioning product team. With that in place we were able to work more efficient and focus on our product vision.
Marko Zechlin
Head of Underwriting
@ INZMO
Anna-Liisa has created a structure, strategy and a clear focus as an interim CPO. We have improved our output and increased the transparency across the entire company. Our product vision has become much clearer.
Richard Vähi
Product Owner
@ Company
Anna-Liisa has pulled me out of firefighting mode and helped me consider the bigger picture behind the daily product operations. She has amplified my strengths and encouraged me to move out of my comfort zone to improve on my weaknesses.
Nikita Tikhomirov
Product Manager of Digital Channels
@ Zone
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
