AI for product managers: 70 sign-ups for 45 seats

I was a little nervous, because 70 people had signed up and there were 45 seats.
A couple of weeks ago we ran the “AI for Product Managers” training in Tartu, and today it was Tallinn’s turn. Tartu was a cosy group - 10 people. We got through everyone’s questions and had time to reflect on the future of product management.
I wondered whether I could get the same message across to Tallinn’s much bigger and, going by last time, much more demanding crowd. I worried whether we could have good discussions with such a big group at all.
So I prepared properly. I polished the vibe-coded web app I’d built for participants to do small hands-on exercises. I polished the slides too, and good thing I did, because today’s group was full of particularly bright minds who were thinking along intensely for the full 3 hours.
I forgot to count, but it felt like the beautiful seminar room in the Knighthood House was close to full.
Once again we talked about prototyping with Lovable and Claude Design, and how product managers and analysts can now get to a more complete solution faster through prototyping.
Then we talked about user interviews, and how the same AI tool you built the prototype in can help you prepare for them.
Then came what was probably the most warmly received exercise of the day - prioritisation. All the user stories each prototype had described about itself got a Must have, Should have, Could have or Won’t have status, and the AI built the new, narrower scope straight away. Several people in the audience called out that the solution was better right away - it got rid of the excess!
And finally we asked the prototypes to describe themselves fully, end to end. In a way that would be enough to hand to a development team, so they could build the prototyped app for real.
And you know - WHAT A LOVELY GROUP IT WAS. So many good questions, so many good ideas, so many prototypes.
I don’t think so many people have ever come up to me after a training just to say how much they liked it. And what could be better, especially when you’ve really worked hard to make everything go just right.
When Katrin and I were discussing in the summer whether product managers might also need AI training, I think after this one it’s safe to say: definitely yes.
Thank you, and I really hope to see you again!
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