Trainings and Workshops
Trainings and Workshops
Hands-on product trainings that match your reality
Practical sessions for teams and individuals—tailored to your needs or open for anyone to join.
Some of our customers and partners:
BENEFITS
BENEFITS
Why join or organise a training?
Most product trainings in Estonia focus on Agile methods. Those are useful—but they often miss the bigger picture. Our sessions are built around business impact, engineering collaboration, and customer experience. Not just how to run a sprint, but how to make better product decisions.
We’ve ourselves struggled to find product trainings that focus on the business side and long-term impact—so we decided to create the kind we wish we had access to.
🧭
Real-world relevance
Our trainings are built around the actual situations your team faces - not theory pulled from a textbook. We use real case examples and hands-on exercises to help you connect the concepts to your work.
🚀
Beyond Agile
We don’t just focus on process mechanics with the engineering team. Instead, we help you work through the harder questions - what to build, for whom, and why it matters.
✨
Interactive and focused
Each session is designed to get people talking, thinking, and working through problems together. Ideally everyone brings their own real examples. No fluff, no lectures - just focused collaboration.
What we cover
What we cover
Available Training Topics Section
📘 Product Management Basics
For new product managers or cross-functional team members who need a shared foundation. Clear, practical, and free of jargon.
🧠 AI Product Management
How to build useful, responsible AI-powered products—focusing on real user needs and data realities.
🗺️ Customer Journey Mapping
Make sense of how users actually experience your product. Helps surface friction points and misaligned handovers.
🎯 Jobs to Be Done
Understand what progress your users are trying to make—not just what features they ask for.
🚀 Product-Led Growth
Learn how to design onboarding, track key behaviours, and use product signals to drive growth.
🎯 OKR Workshops
Write goals that clarify focus, guide teams, and connect daily work to outcomes. No fluff.
🧭 Product Strategy Workshops
Zoom out to define direction, say no to noise, and align product bets with business priorities.
🎲 The Business Value Game
A fast-paced simulation where teams compete to build products, choose clients, and generate value.
Duration: 2.5–3 hours • Group size: 8–12
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO, Tele2
HOW IT WORKS
How trainings
are run
Choose a format
Join a scheduled public training or set up a session for your team.
Pick a topic
We offer a range of topics—from PM fundamentals to OKRs and strategy.
Adapt to your needs
Team trainings are customised to fit your product context and skill level.
Start practising
You’ll leave with practical templates, materials, and next steps.
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
She has a talent for cutting through the noise and helping me focus on what truly matters. Her guidance has been played a big role in shifting my focus from day-to-day firefighting to the bigger picture, enabling me to make more strategic decisions.
Martin Lond
Chief Product Officer
@ Scorestars
Anna-Liisa has a tool for everything! No matter if you are practicing traditional or modern product management. She knows how to assess, evaluate, measure, or collect data and is ready to share her knowledge. Anna-Liisa taught me that it is important to develop your personal skills for the best results, but it is equally important to create or ask for a safe environment that allows you to grow and work.
Iris Tomingas
Head of ICT
@ INZMO
Anna-Liisa has helped us to create the backbone of a functioning product team. With that in place we were able to work more efficient and focus on our product vision.
Marko Zechlin
Head of Underwriting
@ INZMO
Anna-Liisa has created a structure, strategy and a clear focus as an interim CPO. We have improved our output and increased the transparency across the entire company. Our product vision has become much clearer.
Richard Vähi
Product Owner
@ Company
Anna-Liisa has pulled me out of firefighting mode and helped me consider the bigger picture behind the daily product operations. She has amplified my strengths and encouraged me to move out of my comfort zone to improve on my weaknesses.
Nikita Tikhomirov
Product Manager of Digital Channels
@ Zone
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
She has a talent for cutting through the noise and helping me focus on what truly matters. Her guidance has been played a big role in shifting my focus from day-to-day firefighting to the bigger picture, enabling me to make more strategic decisions.
Martin Lond
Chief Product Officer
@ Scorestars
Anna-Liisa has a tool for everything! No matter if you are practicing traditional or modern product management. She knows how to assess, evaluate, measure, or collect data and is ready to share her knowledge. Anna-Liisa taught me that it is important to develop your personal skills for the best results, but it is equally important to create or ask for a safe environment that allows you to grow and work.
Iris Tomingas
Head of ICT
@ INZMO
Anna-Liisa has helped us to create the backbone of a functioning product team. With that in place we were able to work more efficient and focus on our product vision.
Marko Zechlin
Head of Underwriting
@ INZMO
Anna-Liisa has created a structure, strategy and a clear focus as an interim CPO. We have improved our output and increased the transparency across the entire company. Our product vision has become much clearer.
Richard Vähi
Product Owner
@ Company
Anna-Liisa has pulled me out of firefighting mode and helped me consider the bigger picture behind the daily product operations. She has amplified my strengths and encouraged me to move out of my comfort zone to improve on my weaknesses.
Nikita Tikhomirov
Product Manager of Digital Channels
@ Zone
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
She has a talent for cutting through the noise and helping me focus on what truly matters. Her guidance has been played a big role in shifting my focus from day-to-day firefighting to the bigger picture, enabling me to make more strategic decisions.
Martin Lond
Chief Product Officer
@ Scorestars
Anna-Liisa has a tool for everything! No matter if you are practicing traditional or modern product management. She knows how to assess, evaluate, measure, or collect data and is ready to share her knowledge. Anna-Liisa taught me that it is important to develop your personal skills for the best results, but it is equally important to create or ask for a safe environment that allows you to grow and work.
Iris Tomingas
Head of ICT
@ INZMO
Anna-Liisa has helped us to create the backbone of a functioning product team. With that in place we were able to work more efficient and focus on our product vision.
Marko Zechlin
Head of Underwriting
@ INZMO
Anna-Liisa has created a structure, strategy and a clear focus as an interim CPO. We have improved our output and increased the transparency across the entire company. Our product vision has become much clearer.
Richard Vähi
Product Owner
@ Company
Anna-Liisa has pulled me out of firefighting mode and helped me consider the bigger picture behind the daily product operations. She has amplified my strengths and encouraged me to move out of my comfort zone to improve on my weaknesses.
Nikita Tikhomirov
Product Manager of Digital Channels
@ Zone
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
She has a talent for cutting through the noise and helping me focus on what truly matters. Her guidance has been played a big role in shifting my focus from day-to-day firefighting to the bigger picture, enabling me to make more strategic decisions.
Martin Lond
Chief Product Officer
@ Scorestars
Anna-Liisa has a tool for everything! No matter if you are practicing traditional or modern product management. She knows how to assess, evaluate, measure, or collect data and is ready to share her knowledge. Anna-Liisa taught me that it is important to develop your personal skills for the best results, but it is equally important to create or ask for a safe environment that allows you to grow and work.
Iris Tomingas
Head of ICT
@ INZMO
Anna-Liisa has helped us to create the backbone of a functioning product team. With that in place we were able to work more efficient and focus on our product vision.
Marko Zechlin
Head of Underwriting
@ INZMO
Anna-Liisa has created a structure, strategy and a clear focus as an interim CPO. We have improved our output and increased the transparency across the entire company. Our product vision has become much clearer.
Richard Vähi
Product Owner
@ Company
Anna-Liisa has pulled me out of firefighting mode and helped me consider the bigger picture behind the daily product operations. She has amplified my strengths and encouraged me to move out of my comfort zone to improve on my weaknesses.
Nikita Tikhomirov
Product Manager of Digital Channels
@ Zone
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
She has a talent for cutting through the noise and helping me focus on what truly matters. Her guidance has been played a big role in shifting my focus from day-to-day firefighting to the bigger picture, enabling me to make more strategic decisions.
Martin Lond
Chief Product Officer
@ Scorestars
Anna-Liisa has a tool for everything! No matter if you are practicing traditional or modern product management. She knows how to assess, evaluate, measure, or collect data and is ready to share her knowledge. Anna-Liisa taught me that it is important to develop your personal skills for the best results, but it is equally important to create or ask for a safe environment that allows you to grow and work.
Iris Tomingas
Head of ICT
@ INZMO
Anna-Liisa has helped us to create the backbone of a functioning product team. With that in place we were able to work more efficient and focus on our product vision.
Marko Zechlin
Head of Underwriting
@ INZMO
Anna-Liisa has created a structure, strategy and a clear focus as an interim CPO. We have improved our output and increased the transparency across the entire company. Our product vision has become much clearer.
Richard Vähi
Product Owner
@ Company
Anna-Liisa has pulled me out of firefighting mode and helped me consider the bigger picture behind the daily product operations. She has amplified my strengths and encouraged me to move out of my comfort zone to improve on my weaknesses.
Nikita Tikhomirov
Product Manager of Digital Channels
@ Zone
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
She has a talent for cutting through the noise and helping me focus on what truly matters. Her guidance has been played a big role in shifting my focus from day-to-day firefighting to the bigger picture, enabling me to make more strategic decisions.
Martin Lond
Chief Product Officer
@ Scorestars
Anna-Liisa has a tool for everything! No matter if you are practicing traditional or modern product management. She knows how to assess, evaluate, measure, or collect data and is ready to share her knowledge. Anna-Liisa taught me that it is important to develop your personal skills for the best results, but it is equally important to create or ask for a safe environment that allows you to grow and work.
Iris Tomingas
Head of ICT
@ INZMO
Anna-Liisa has helped us to create the backbone of a functioning product team. With that in place we were able to work more efficient and focus on our product vision.
Marko Zechlin
Head of Underwriting
@ INZMO
Anna-Liisa has created a structure, strategy and a clear focus as an interim CPO. We have improved our output and increased the transparency across the entire company. Our product vision has become much clearer.
Richard Vähi
Product Owner
@ Company
Anna-Liisa has pulled me out of firefighting mode and helped me consider the bigger picture behind the daily product operations. She has amplified my strengths and encouraged me to move out of my comfort zone to improve on my weaknesses.
Nikita Tikhomirov
Product Manager of Digital Channels
@ Zone
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
She has a talent for cutting through the noise and helping me focus on what truly matters. Her guidance has been played a big role in shifting my focus from day-to-day firefighting to the bigger picture, enabling me to make more strategic decisions.
Martin Lond
Chief Product Officer
@ Scorestars
Anna-Liisa has a tool for everything! No matter if you are practicing traditional or modern product management. She knows how to assess, evaluate, measure, or collect data and is ready to share her knowledge. Anna-Liisa taught me that it is important to develop your personal skills for the best results, but it is equally important to create or ask for a safe environment that allows you to grow and work.
Iris Tomingas
Head of ICT
@ INZMO
Anna-Liisa has helped us to create the backbone of a functioning product team. With that in place we were able to work more efficient and focus on our product vision.
Marko Zechlin
Head of Underwriting
@ INZMO
Anna-Liisa has created a structure, strategy and a clear focus as an interim CPO. We have improved our output and increased the transparency across the entire company. Our product vision has become much clearer.
Richard Vähi
Product Owner
@ Company
Anna-Liisa has pulled me out of firefighting mode and helped me consider the bigger picture behind the daily product operations. She has amplified my strengths and encouraged me to move out of my comfort zone to improve on my weaknesses.
Nikita Tikhomirov
Product Manager of Digital Channels
@ Zone
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
She has a talent for cutting through the noise and helping me focus on what truly matters. Her guidance has been played a big role in shifting my focus from day-to-day firefighting to the bigger picture, enabling me to make more strategic decisions.
Martin Lond
Chief Product Officer
@ Scorestars
Anna-Liisa has a tool for everything! No matter if you are practicing traditional or modern product management. She knows how to assess, evaluate, measure, or collect data and is ready to share her knowledge. Anna-Liisa taught me that it is important to develop your personal skills for the best results, but it is equally important to create or ask for a safe environment that allows you to grow and work.
Iris Tomingas
Head of ICT
@ INZMO
Anna-Liisa has helped us to create the backbone of a functioning product team. With that in place we were able to work more efficient and focus on our product vision.
Marko Zechlin
Head of Underwriting
@ INZMO
Anna-Liisa has created a structure, strategy and a clear focus as an interim CPO. We have improved our output and increased the transparency across the entire company. Our product vision has become much clearer.
Richard Vähi
Product Owner
@ Company
Anna-Liisa has pulled me out of firefighting mode and helped me consider the bigger picture behind the daily product operations. She has amplified my strengths and encouraged me to move out of my comfort zone to improve on my weaknesses.
Nikita Tikhomirov
Product Manager of Digital Channels
@ Zone
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO, Tele2
HOW IT WORKS
HOW IT WORKS
Get started
in 3 steps
Choose a Format
Join a scheduled public training or set up a session for your team.
Pick a Topic
We offer a range of topics—from PM fundamentals to OKRs and strategy.
Adapt to your needs
Team trainings are customised to fit your product context and skill level.
Start practising
You’ll leave with practical templates, materials, and next steps.