Mentoring & Coaching

Mentoring for product people who want clarity, confidence, and growth

Our Product Management and Product Owner mentoring is designed for people who want to grow with focus and clarity - not just more tasks. Whether you're a Product Manager, Product Owner, or something in between, our PM mentoring helps you build confidence, improve decision-making, and have more impact. We support both individuals and teams across the private and public sector, at any stage of their product journey.

In a nutshell

Product work is hard. You don’t have to figure it out alone.

Product work is hard.
You don’t have to figure it out alone.

The Symptoms
of Struggling
Product Teams

Our mentoring and coaching sessions are built to support product managers in real-world situations - prioritisation struggles, stakeholder pressure, unclear roles, or just not knowing what “good” looks like. Whether you're early in your journey or already experienced, it helps to talk things through with someone who’s been there.

How it looks every day

Examples of what mentoring and coaching can include

The Symptoms
of Struggling
Product Teams

Our format is flexible - each mentee gets their personal plan, be it an individual or a team. The goal is to help you succeed. Milestones are agreed upon regularly and mentoring lasts for however long both sides agree is impactful.

🦄

1:1 Product Manager mentoring

Regular focused one-on-one sessions with Product Managers or Product Leaders. We work through real challenges—no fixed curriculum, just what’s most relevant to you right now.

🎣

Team mentoring

For companies with several product managers or product teams. We offer structured mentoring plans that combine group check-ins, individual support, and alignment with company goals.

🏓

Sparring for product leaders

A sounding board for Heads of Product, CPOs, and founders navigating product strategy and team structure or as a regular clarity and accountability check - to make sure you're still focused on what truly matters.

🤖

Toolkits & templates

We don’t just talk—you’ll get practical tools you can use. From prioritisation frameworks to discovery templates and stakeholder maps, these resources help you apply what you’ve learned in your daily work.

🩺

Skill Assessment

A 21-skill product manager self-assessment with feedback and discussion. Based on results, we help you outline a realistic professional development plan focused on where the biggest gaps or needs are right now.

🧩

Belbin Team Roles for individuals or teams

A structured reflection tool to understand what kind of roles suit you best in a team setting. Highlights your strengths, blind spots, and how your team’s composition might affect collaboration and performance.

"Anna-Liisa has pulled me out of firefighting mode and helped me consider the bigger picture behind the daily product operations. She has amplified my strengths and encouraged me to move out of my comfort zone to improve on my weaknesses."

"Anna-Liisa has pulled me out of firefighting mode and helped me consider the bigger picture behind the daily product operations. She has amplified my strengths and encouraged me to move out of my comfort zone to improve on my weaknesses."

"Anna-Liisa has pulled me out of firefighting mode and helped me consider the bigger picture behind the daily product operations. She has amplified my strengths and encouraged me to move out of my comfort zone to improve on my weaknesses."

Nikita Tikhomirov

Product Manager @ Zone.ee

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HOW IT WORKS

Get started
in 3 steps

Get started
in 3 steps

Get started
in 3 steps

We start by getting a clear picture of where you are—then we work together to move forward with purpose.

Assess skills and

team role preferences

You’ll complete a 21-skill self-assessment for product managers and take the Belbin Team Roles test. This gives us insight into your current capabilities, strengths, and cognitive preferences for different types of work.

Get structured feedback

and make a plan

We’ll review the results together, identify gaps or development opportunities, and build a clear, realistic professional development plan that matches your goals and context.

Start mentoring - 1:1 or as a team

Based on your needs, we begin regular mentoring sessions. These might be one-on-one or part of a broader team coaching setup, depending on what will support you best.

Ready to Stop Firefighting?

Ready to Stop Firefighting?

Ready to Stop Firefighting?

Ready to Stop Firefighting?

The difference between reactive and strategic product managers are clear processes, a vast toolbox of frameworks and methodology, a keen sense of business

the ability to make data-backed decisions, and an outcome-focused culture. Our Skills assessment and Belbin test show you exactly how to get there.

Mentoring
Mentoring
Mentoring
Mentoring

Who's it for

This works best for…

This works best for…

This is for product people who want to grow deliberately—not just by doing more, but by reflecting, sharpening their judgment, and building better habits.

🆕 You’re stepping into a new product role or leadership position

You’re taking on more responsibility and want support in defining your approach, focus areas, and leadership style.

📉 You haven’t had a proper performance review or growth plan and would like to create one

For whatever reason, you haven’t had a proper performance review or development plan—and you’d like to create one that actually makes sense.

🧭 Needing clearer focus or a sounding board

You want to test ideas, get input, or work through challenges with someone outside your team.

🏗️ Growing without formal support

You’re in a product role, but your company doesn’t yet offer internal mentoring or structured development—and you want to take ownership of your progress.