Building stronger
product teams. Delivering measurable impact. 🎯
Product Maturity Audits, Product Leadership, Mentoring, and Training to take your product organisation to the next level.
No need to dwell on it too long - just ask us and let's see 🙌
No need to dwell on it too long -
just ask us and let's see 🙌
Some of our customers and partners:
BENEFITS
BENEFITS
Clear guidance.
Hands-on support.
Measurable results.
At Produktize, we help companies understand how their product teams are really working and where they can improve. From audits to hands-on leadership and mentoring, we support organisations in building stronger processes and teams that deliver measurable outcomes.
🧭
🧭
🧭
🧭
Product Management Audit
We use our framework to assess product maturity, identify gaps, and create a clear plan for improvements. This helps kick-start a product operating model or improve existing processes.
🚀
Interim Product Leadership
Part-time leadership to guide teams through change and set up strong product practices—ideal for companies starting out or not ready to hire full-time.
✨
Mentoring & Training
Practical mentoring and workshops for product managers and leaders. Beginners and early-stage CPOs have found this especially valuable.
"Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with."
"Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with."
"Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with."
Carmen Kivisild
CEO, Elnora
HOW IT WORKS
HOW IT WORKS
Get started
in 3 steps
Get started
in 3 steps
Get started
in 3 steps
Audit & Assess
Whether you’re an individual or a team, we start with either the PM Skill Assessment and Belbin Team Roles combo or the Company PM Maturity Matrix to set a baseline and identify challenges.
Make a Plan
Together we work out a roadmap for your personal growth or your team’s developmental milestones. We then agree if and how it makes sense to move forward.
Take Action
We begin mentoring sessions, plan training, or join your team as an embedded member to drive change. We agree on a short timeline to reach the next milestone. At every step, we reassess how to continue.
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
She has a talent for cutting through the noise and helping me focus on what truly matters. Her guidance has been played a big role in shifting my focus from day-to-day firefighting to the bigger picture, enabling me to make more strategic decisions.
Martin Lond
Chief Product Officer
@ Scorestars
Anna-Liisa has a tool for everything! No matter if you are practicing traditional or modern product management. She knows how to assess, evaluate, measure, or collect data and is ready to share her knowledge. Anna-Liisa taught me that it is important to develop your personal skills for the best results, but it is equally important to create or ask for a safe environment that allows you to grow and work.
Iris Tomingas
Head of ICT
@ INZMO
Anna-Liisa has helped us to create the backbone of a functioning product team. With that in place we were able to work more efficient and focus on our product vision.
Marko Zechlin
Head of Underwriting
@ INZMO
Anna-Liisa has created a structure, strategy and a clear focus as an interim CPO. We have improved our output and increased the transparency across the entire company. Our product vision has become much clearer.
Richard Vähi
Product Owner
@ Company
Anna-Liisa has pulled me out of firefighting mode and helped me consider the bigger picture behind the daily product operations. She has amplified my strengths and encouraged me to move out of my comfort zone to improve on my weaknesses.
Nikita Tikhomirov
Product Manager of Digital Channels
@ Zone
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
She has a talent for cutting through the noise and helping me focus on what truly matters. Her guidance has been played a big role in shifting my focus from day-to-day firefighting to the bigger picture, enabling me to make more strategic decisions.
Martin Lond
Chief Product Officer
@ Scorestars
Anna-Liisa has a tool for everything! No matter if you are practicing traditional or modern product management. She knows how to assess, evaluate, measure, or collect data and is ready to share her knowledge. Anna-Liisa taught me that it is important to develop your personal skills for the best results, but it is equally important to create or ask for a safe environment that allows you to grow and work.
Iris Tomingas
Head of ICT
@ INZMO
Anna-Liisa has helped us to create the backbone of a functioning product team. With that in place we were able to work more efficient and focus on our product vision.
Marko Zechlin
Head of Underwriting
@ INZMO
Anna-Liisa has created a structure, strategy and a clear focus as an interim CPO. We have improved our output and increased the transparency across the entire company. Our product vision has become much clearer.
Richard Vähi
Product Owner
@ Company
Anna-Liisa has pulled me out of firefighting mode and helped me consider the bigger picture behind the daily product operations. She has amplified my strengths and encouraged me to move out of my comfort zone to improve on my weaknesses.
Nikita Tikhomirov
Product Manager of Digital Channels
@ Zone
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
She has a talent for cutting through the noise and helping me focus on what truly matters. Her guidance has been played a big role in shifting my focus from day-to-day firefighting to the bigger picture, enabling me to make more strategic decisions.
Martin Lond
Chief Product Officer
@ Scorestars
Anna-Liisa has a tool for everything! No matter if you are practicing traditional or modern product management. She knows how to assess, evaluate, measure, or collect data and is ready to share her knowledge. Anna-Liisa taught me that it is important to develop your personal skills for the best results, but it is equally important to create or ask for a safe environment that allows you to grow and work.
Iris Tomingas
Head of ICT
@ INZMO
Anna-Liisa has helped us to create the backbone of a functioning product team. With that in place we were able to work more efficient and focus on our product vision.
Marko Zechlin
Head of Underwriting
@ INZMO
Anna-Liisa has created a structure, strategy and a clear focus as an interim CPO. We have improved our output and increased the transparency across the entire company. Our product vision has become much clearer.
Richard Vähi
Product Owner
@ Company
Anna-Liisa has pulled me out of firefighting mode and helped me consider the bigger picture behind the daily product operations. She has amplified my strengths and encouraged me to move out of my comfort zone to improve on my weaknesses.
Nikita Tikhomirov
Product Manager of Digital Channels
@ Zone
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
She has a talent for cutting through the noise and helping me focus on what truly matters. Her guidance has been played a big role in shifting my focus from day-to-day firefighting to the bigger picture, enabling me to make more strategic decisions.
Martin Lond
Chief Product Officer
@ Scorestars
Anna-Liisa has a tool for everything! No matter if you are practicing traditional or modern product management. She knows how to assess, evaluate, measure, or collect data and is ready to share her knowledge. Anna-Liisa taught me that it is important to develop your personal skills for the best results, but it is equally important to create or ask for a safe environment that allows you to grow and work.
Iris Tomingas
Head of ICT
@ INZMO
Anna-Liisa has helped us to create the backbone of a functioning product team. With that in place we were able to work more efficient and focus on our product vision.
Marko Zechlin
Head of Underwriting
@ INZMO
Anna-Liisa has created a structure, strategy and a clear focus as an interim CPO. We have improved our output and increased the transparency across the entire company. Our product vision has become much clearer.
Richard Vähi
Product Owner
@ Company
Anna-Liisa has pulled me out of firefighting mode and helped me consider the bigger picture behind the daily product operations. She has amplified my strengths and encouraged me to move out of my comfort zone to improve on my weaknesses.
Nikita Tikhomirov
Product Manager of Digital Channels
@ Zone
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
She has a talent for cutting through the noise and helping me focus on what truly matters. Her guidance has been played a big role in shifting my focus from day-to-day firefighting to the bigger picture, enabling me to make more strategic decisions.
Martin Lond
Chief Product Officer
@ Scorestars
Anna-Liisa has a tool for everything! No matter if you are practicing traditional or modern product management. She knows how to assess, evaluate, measure, or collect data and is ready to share her knowledge. Anna-Liisa taught me that it is important to develop your personal skills for the best results, but it is equally important to create or ask for a safe environment that allows you to grow and work.
Iris Tomingas
Head of ICT
@ INZMO
Anna-Liisa has helped us to create the backbone of a functioning product team. With that in place we were able to work more efficient and focus on our product vision.
Marko Zechlin
Head of Underwriting
@ INZMO
Anna-Liisa has created a structure, strategy and a clear focus as an interim CPO. We have improved our output and increased the transparency across the entire company. Our product vision has become much clearer.
Richard Vähi
Product Owner
@ Company
Anna-Liisa has pulled me out of firefighting mode and helped me consider the bigger picture behind the daily product operations. She has amplified my strengths and encouraged me to move out of my comfort zone to improve on my weaknesses.
Nikita Tikhomirov
Product Manager of Digital Channels
@ Zone
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
She has a talent for cutting through the noise and helping me focus on what truly matters. Her guidance has been played a big role in shifting my focus from day-to-day firefighting to the bigger picture, enabling me to make more strategic decisions.
Martin Lond
Chief Product Officer
@ Scorestars
Anna-Liisa has a tool for everything! No matter if you are practicing traditional or modern product management. She knows how to assess, evaluate, measure, or collect data and is ready to share her knowledge. Anna-Liisa taught me that it is important to develop your personal skills for the best results, but it is equally important to create or ask for a safe environment that allows you to grow and work.
Iris Tomingas
Head of ICT
@ INZMO
Anna-Liisa has helped us to create the backbone of a functioning product team. With that in place we were able to work more efficient and focus on our product vision.
Marko Zechlin
Head of Underwriting
@ INZMO
Anna-Liisa has created a structure, strategy and a clear focus as an interim CPO. We have improved our output and increased the transparency across the entire company. Our product vision has become much clearer.
Richard Vähi
Product Owner
@ Company
Anna-Liisa has pulled me out of firefighting mode and helped me consider the bigger picture behind the daily product operations. She has amplified my strengths and encouraged me to move out of my comfort zone to improve on my weaknesses.
Nikita Tikhomirov
Product Manager of Digital Channels
@ Zone
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
She has a talent for cutting through the noise and helping me focus on what truly matters. Her guidance has been played a big role in shifting my focus from day-to-day firefighting to the bigger picture, enabling me to make more strategic decisions.
Martin Lond
Chief Product Officer
@ Scorestars
Anna-Liisa has a tool for everything! No matter if you are practicing traditional or modern product management. She knows how to assess, evaluate, measure, or collect data and is ready to share her knowledge. Anna-Liisa taught me that it is important to develop your personal skills for the best results, but it is equally important to create or ask for a safe environment that allows you to grow and work.
Iris Tomingas
Head of ICT
@ INZMO
Anna-Liisa has helped us to create the backbone of a functioning product team. With that in place we were able to work more efficient and focus on our product vision.
Marko Zechlin
Head of Underwriting
@ INZMO
Anna-Liisa has created a structure, strategy and a clear focus as an interim CPO. We have improved our output and increased the transparency across the entire company. Our product vision has become much clearer.
Richard Vähi
Product Owner
@ Company
Anna-Liisa has pulled me out of firefighting mode and helped me consider the bigger picture behind the daily product operations. She has amplified my strengths and encouraged me to move out of my comfort zone to improve on my weaknesses.
Nikita Tikhomirov
Product Manager of Digital Channels
@ Zone
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
She has a talent for cutting through the noise and helping me focus on what truly matters. Her guidance has been played a big role in shifting my focus from day-to-day firefighting to the bigger picture, enabling me to make more strategic decisions.
Martin Lond
Chief Product Officer
@ Scorestars
Anna-Liisa has a tool for everything! No matter if you are practicing traditional or modern product management. She knows how to assess, evaluate, measure, or collect data and is ready to share her knowledge. Anna-Liisa taught me that it is important to develop your personal skills for the best results, but it is equally important to create or ask for a safe environment that allows you to grow and work.
Iris Tomingas
Head of ICT
@ INZMO
Anna-Liisa has helped us to create the backbone of a functioning product team. With that in place we were able to work more efficient and focus on our product vision.
Marko Zechlin
Head of Underwriting
@ INZMO
Anna-Liisa has created a structure, strategy and a clear focus as an interim CPO. We have improved our output and increased the transparency across the entire company. Our product vision has become much clearer.
Richard Vähi
Product Owner
@ Company
Anna-Liisa has pulled me out of firefighting mode and helped me consider the bigger picture behind the daily product operations. She has amplified my strengths and encouraged me to move out of my comfort zone to improve on my weaknesses.
Nikita Tikhomirov
Product Manager of Digital Channels
@ Zone
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
PROJECTS
PROJECTS
Read more on Product Management
Articles and practical advice on product management, leadership, and team transformation.
When did we accept that enterprise software needs: 1. A dedicated support department; 2. 6 months of training; 3. 'Expert users' who gatekeep features? Yet here we are, celebrating these as normal, with our users nodding along.
When did we accept that enterprise software needs: 1. A dedicated support department; 2. 6 months of training; 3. 'Expert users' who gatekeep features? Yet here we are, celebrating these as normal, with our users nodding along.
When did we accept that enterprise software needs: 1. A dedicated support department; 2. 6 months of training; 3. 'Expert users' who gatekeep features? Yet here we are, celebrating these as normal, with our users nodding along.
Do Product Manager Job ads even make sense?
Do Product Manager Job ads even make sense?
Do Product Manager Job ads even make sense?
The debate surrounding the Product Manager (PM) and Product Owner (PO) roles is both nuanced and quite heated. With so many opinions and perspectives already out there, stepping into this conversation feels necessary, but a bit daunting.
The debate surrounding the Product Manager (PM) and Product Owner (PO) roles is both nuanced and quite heated. With so many opinions and perspectives already out there, stepping into this conversation feels necessary, but a bit daunting.
The debate surrounding the Product Manager (PM) and Product Owner (PO) roles is both nuanced and quite heated. With so many opinions and perspectives already out there, stepping into this conversation feels necessary, but a bit daunting.
I often get asked whether all Project Managers should now be retrained as Product Managers or be replaced by them. In my view, these roles are not actually competing. On the contrary, they are very different, each with its own time and place.
I often get asked whether all Project Managers should now be retrained as Product Managers or be replaced by them. In my view, these roles are not actually competing. On the contrary, they are very different, each with its own time and place.
I often get asked whether all Project Managers should now be retrained as Product Managers or be replaced by them. In my view, these roles are not actually competing. On the contrary, they are very different, each with its own time and place.
When did we accept that enterprise software needs: 1. A dedicated support department; 2. 6 months of training; 3. 'Expert users' who gatekeep features? Yet here we are, celebrating these as normal, with our users nodding along.
Do Product Manager Job ads even make sense?
FAQ
FAQ
Frequently Asked Questions
If you're wondering how all this works, then keep reading. If you have any more questions, don't hesitate to ask!
But I want to hire a Product Lead. Isn’t an interim person unreliable?
My appointment lasts as long as it needs to - based on what we both agree upon. In some ways, it’s even more reliable than a permanent employment contract. Think of the times you hired a junior because you didn’t have the budget for someone senior, and the results took a long time to materialise — if ever. Sometimes a part-time senior is far better than a junior without in-house mentorship. My clients often say that although I’m part-time on paper, they never feel my absence.
What does a Visiting Chief of Product do?
Is there really a market for what you’re doing?
What is a Product Management Audit?
Can you help if we already have product managers and product leadership?
Do you offer training for entire teams?
Is there really a market for what you’re doing?
Is it just you, or do you have a team?
But I want to hire a Product Lead. Isn’t an interim person unreliable?
My appointment lasts as long as it needs to - based on what we both agree upon. In some ways, it’s even more reliable than a permanent employment contract. Think of the times you hired a junior because you didn’t have the budget for someone senior, and the results took a long time to materialise — if ever. Sometimes a part-time senior is far better than a junior without in-house mentorship. My clients often say that although I’m part-time on paper, they never feel my absence.
What does a Visiting Chief of Product do?
Is there really a market for what you’re doing?
What is a Product Management Audit?
Can you help if we already have product managers and product leadership?
Do you offer training for entire teams?
Is there really a market for what you’re doing?
Is it just you, or do you have a team?
But I want to hire a Product Lead. Isn’t an interim person unreliable?
My appointment lasts as long as it needs to - based on what we both agree upon. In some ways, it’s even more reliable than a permanent employment contract. Think of the times you hired a junior because you didn’t have the budget for someone senior, and the results took a long time to materialise — if ever. Sometimes a part-time senior is far better than a junior without in-house mentorship. My clients often say that although I’m part-time on paper, they never feel my absence.
What does a Visiting Chief of Product do?
Is there really a market for what you’re doing?
What is a Product Management Audit?
Can you help if we already have product managers and product leadership?
Do you offer training for entire teams?
Is there really a market for what you’re doing?
Is it just you, or do you have a team?